The company announced today that Bright, a live video platform that lets fans engage in live conversations with their favorite creators and celebs has raised $15. The round was co-led by co-founder and talent manager Guy Oseary’s Sound Ventures, founded with Ashton Kutcher. RIT also co-led.
Other investors in the new round include Marc Benioff’s TIME Ventures, Globo Ventures, Norwest, Shawn Mendes & Manager Andrew Gertler’s AG Ventures, and Jeff Lawson, CEO and co-founder of Twilio.
In addition, Bright says several artists, performers, actors, and other celebrities also invested, including Rachel Zoe, Drew, Jonathan Scott, Judd Apatow, Ashton Kutcher,, Bethenny Frankel, and Ryan Tedder. Meanwhile, Jessica Alba, Kane Brown, and Maria Sharapova are joining the company as advisors.
Bright, which first debuted in May, was co-founded by Madonna and U2 talent manager Guy Oseary and early YouTube product manager Michael Powers. They had previously. The startup’s premise is to tap into the growing in a way that allows creators to better monetize their success outside of ad-supported networks, like YouTube, so they can grow their businesses.
The platform itself is built on top of ZoomBright from starting from scratch with its real-time video technology but also leverages the broad adoption Zoom has since seen due to the pandemic.
At launch, Bright announced a lineup that included over 200 prominent creators set to host ticketed online events where theytheir stories or expertise, engage in interviews, offer advice, and more. Today, Bright says over 320 notable names have joined the service to engage with fans and continue building their brand.
The list includes Madonna, Naomi Campbell, D-Nice, the D’Amelio Sisters, Laura Dern, Deepak Chopra, Lindsey Vonn, Diego Boneta, Jason Bolden, Yris Palmer, Cat & Nat, Ronnie2K, and Chef Ludo Lefebvre. More are on board to host future sessions, with Bright now on track to double the number of creators by year-end.
Unlike building a career in gaming.creator tools, Bright focuses on knowledge-sharing rather than gaining likes or followers. For example, one of the first sessions growth. In contrast, another featured streamer and online creator, Ronnie2K hosting a series about
In other words, Bright doesn’t only showcase Hollywood entertainment or top artists — it’sto anyone whose fan base would be willing to pay to hear them talk. Today, various interests and topics are organized into craft, home, money, culture, body, and mind.
Bright itself generates revenue by taking a 20% commission on creator revenue, which is somewhat lower than the traditional marketplace split of 30/70 (platform/creator) but higher than some of the newer platforms, like Clubhouse and its commission-free direct payments.
The startup says the funding is being used to help roll out Creator Studio, a new suite of creator tools for managing learning sessions, audience communication, and revenue performance. These sorts of analytics and tools are aimed at serving creatorsa business through live sessions and growing their fan base.
Initially, creators in September will Later in the year, Bright says it will be expanded to include analytics, connections for messaging participants directly, and a wallet feature for tracking revenue.to a sessions list tool for managing announcements of upcoming sessions and placing sessions for sale with tickets and pricing.
The funds will also help Bright add new interactive features, like instant polls and the ability to share learning materials with attendees and to onboard the influx of new talent.
These features could help Bright stand out from a growing number of competitors looking to serve online creators, including majorlike YouTube, Facebook, TikTok, and Twitter. However, for now, Oseary’s ability to leverage his personal network to pull in is the more notable differentiator.
“As a believer in lifelong learning, I’m proud to be connect and share my knowledge with fellow writers, aspiring directors, and comedy lovers,” he added.like Bright, offering audiences the unique opportunity to learn directly from the artists and experts they admire the most,” said new investor, director, and producer Judd Apatow, in a statement. “Through Bright, I can directly
“It’s inspiring to have the support of incredible investors and notable artists and entrepreneurs. All our partners share Bright’s vision that people want to level up their lives by learning directly from those they admire,” Bright CEO Michael Powers said in an announcement. Bright declined to share details about its revenue but did tell TechCrunch that ticket prices range from $25 to $150 per 1 to 2-hour session.
“Through Bright, talent can better engage authentically with audiences byand passions to the foreground. We are excited to roll out our new features to continue elevating our platform and mission,” he said.