Google just dumped a lot of news about its upcoming Pixel 6 smartphone. Maybe the company was looking to get out in front of August 11’s big Samsung event — or perhaps it’s just hoping toup to a big fall announcement (and beat additional leaks to the punch).
In either case, we got the first look at the upcoming Android smartphone,redesign of the camera system on the rear. The company has traded its square configuration for a big, black bar that appears to indicate an even larger push into upgraded hardware after a couple of generations spent insisting that software/AI are the grounds on which it has chosen to fight.
More interesting, however, is the arrival of Tensor, a new custom SoC (system on a chip) that will debut on the Pixel 6 and Pixel 6 Pro. It’s anfor the company as it looks to differentiate itself in a crowded smartphone field — something the company has admittedly struggled with.
That means moving away from Qualcomm chips on these higher-end systems, San Diego company to supply its budget-minded A Series components.path of creating custom silicon. That said, the chips will be based on the same ARM architecture Qualcomm uses to generate its otherwise ubiquitous Snapdragon chips. Google will still rely on the
The Tensor name is a clear homage to Google’s TensorFlow ML, which has driven many of its projects. The Pixel team has long pushed software-based solutions, such as computational photography, as a differentiator. And unsurprisingly, the company cites AI/ML as foundational to the chip’s place in the forthcoming phones.
“The team thatwanted to make Pixel even more capable. For example, we thought about every piece of the chip with Tensor and customized it to writes. “For users, this means entirely new features, plus improvements to existing ones.”
Beyond the upgraded camera system, Tensor will be central torecognition and language learning. Details are understandably still thin (the full reveal is happening in the fall, mind). Still, today’s announcement seems geared toward laying out what the future looks like for a revamped Pixel team — and certainly, these sorts of focuses ought to be doing in the smartphone space: focusing on its smarts in AI and software.
In May of, key members of the Pixel team left Google, pointing to what looked to be a transition for the team. Hardware head Rick Osterloh was reported to have had at the time.
“AI is the future of our innovation work, but the problem is we’ve run into computing limitations that prevented us from fully pursuing our mission,” Osterloh wrote in today’s post. “So we set about building a technology platform built for mobile that enabled us to bring our most innovative AI and (ML) to our Pixel users.”